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Leading From the Inside Out: Inner Work for Founders with Alison Godfrey on BizBlend
Most leaders have mastered the outer game: strategy, execution, results. This one is for the founders and entrepreneurs who sense the inner game has gone unattended, and who want to grow without losing themselves.
Executive coach Alison Godfrey, PCC joins Sana to reclaim two words business keeps distorting: authenticity and vulnerability. You will leave with a clearer sense of self-leadership, practical ways to self-regulate under pressure, and why ignoring who you are is the fastest road to burnout.
About the Guest:
Alison Godfrey, PCC, is an executive and leadership coach who works at the intersection of leadership, business, and the inner life. She guides high-performing leaders and entrepreneurs who want to succeed without losing themselves in the process.
Key Takeaways:
- Authenticity is not being emotional. It is choosing to lead in a way that is congruent with your values.
- Vulnerability is simply saying "I do not have the answer" or "that was a mistake," then pivoting, not spiralling.
- Even the most successful leaders carry self-doubt. Real ones let their vulnerability build trust instead of hiding it.
- Write a "Living My Dream" letter from a year ahead, back to today. Ask the question many leaders never stop to answer: what do I want?
- Under stress is exactly when to recommit to the work. Use self-awareness, a two-minute break, and slow breathing to respond instead of react.
Connect With the Guest:
- LinkedIn (best way to reach Alison): linkedin.com/in/alisongodfrey
- Practice: TECA Executive Coaching & Advisory
- When you reach out, mention you heard her on BizBlend.
Episode Chapters: (timestamps approx.)
[00:00] Beneath the Performance: who you are when the strategy stops
[01:30] Business in Its Own Box: why compartmentalising leads to burnout
[04:00] Authenticity Is Not Emotion: leading in line with your values
[07:00] The Persona Problem: dropping the borrowed image of a "leader"
[09:30] What Success Does Not Fix: self-doubt, rumination, and real vulnerability
[14:00] Where to Begin: the Living My Dream letter and asking what you want
[19:00] When Real Life Shows Up: accountability and self-regulation under pressure
[26:00] Off the Clock Is Not Off the Hook: regulating with the people you love most
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Transcript
56
::Sana: We know for the fact that most high-performing leaders have mastered the outer game.
57
::Sana: the strategy, The execution, the results.
58
::Sana: But then This conversation, you know, that it…
59
::Sana: It may be happening, but, you know, kind of not at that bigger level in boardrooms or in business podcasts. And it sounds like this.
60
::Sana: Who you are beneath the performance.
61
::Sana: Well, today, we are going there.
62
::Sana: So, welcome to BizBlend, where we talk about building businesses and careers that actually work for you, not just on paper, but in real life.
63
::Sana: I am Sana, your host and listeners. Today, I have a guest. Okay, so let me share a bit about her. So, she works at the intersection of leadership.
64
::Sana: Business?
65
::Sana: And what I would call the inner life.
66
::Sana: She's a coach and guide for high-performing leaders and entrepreneurs who want to succeed without losing themselves in the process.
67
::Sana: So, let's get started, and let's welcome my guest, Alison Gottfray. Alison, welcome to this blend, and I'm absolutely honored having you here.
68
::Alison Godfrey, PCC: Oh, thank you so much for inviting me, Son. I'm thrilled to be here.
69
::Sana: Okay, Alison, first of all, I mean, I think our listeners, after, after, in fact, listening to what I just shared in the intro.
70
::Sana: they would think that, you know, why do we need to even think about, you know, the inner life or ourselves, you know, when business is all about, you know, strategy, numbers,
71
::Sana: I mean, there is no kind of, you know,
72
::Sana: No kind of, you know, need to even think or discuss about our inner life, what's happening beneath me, because it doesn't… it doesn't matter in there.
73
::Alison Godfrey, PCC: You know, that is how…
74
::Alison Godfrey, PCC: So many people approach their life, and business, and that has… business is business, and it's in its own box.
75
::Alison Godfrey, PCC: And that is, from my perspective, the fastest way to burn out.
76
::Alison Godfrey, PCC: When you ignore who you are.
77
::Alison Godfrey, PCC: Then, you are literally ignoring yourself.
78
::Alison Godfrey, PCC: And when we talk about authenticity and showing up at work, how can you do that if you don't pay attention to who you are?
79
::Sana: Hmm.
80
::Sana: Hmm, yeah, I think that's a…
81
::Sana: That's a very, important and important question, and… Something, you know…
82
::Sana: to definitely think… think and talk about. So let's… let's start with something, Alison, that I think a lot of listeners will relate to that, especially in the world of, you know, inner work, especially mindfulness. Mindfulness, inner work, they're nice to have.
83
::Sana: Maybe, you know, it can be through a weekend retreat, or maybe a meditation app.
84
::Sana: But they're not really central to how you lead or grow a business. But then you clearly see it differently. So, going further into, you know, deeper layers, what do you think, Alison, most people get wrong about where this work belongs in a leader's life?
85
::Alison Godfrey, PCC: I think that most people create a persona
86
::Alison Godfrey, PCC: Of who they are at work, because they have some image of what a leader should look like, or what a manager should look like.
87
::Sana: Hmm.
88
::Alison Godfrey, PCC: And they copy, imitate behavior.
89
::Alison Godfrey, PCC: That they think is the real deal.
90
::Alison Godfrey, PCC: When, in fact, When you show up as a human being, as yourself.
91
::Alison Godfrey, PCC: In full authenticity, you can actually go into relationship with other people at work. And I'm not talking about the close kind of relationship you might have outside of work, of course.
92
::Alison Godfrey, PCC: But business-appropriate
93
::Alison Godfrey, PCC: Relationship is critical for building trust. And the only way you can build trust is if you actually show up as a human being and who you are.
94
::Sana: Hmm…
95
::Sana: And you mentioned about the word authenticity, Alison, and you know, sometimes it can be taken, that, okay, so you mean to say, Sana, that I need to be
96
::Sana: completely myself when I am, you know, interacting with my internal or external stakeholders, or I'm in those important business meetings, or I'm making critical business decisions. So if I do that, then
97
::Sana: maybe, you know, I feel that, you know, I won't be able to take the best decisions out there. I mean, how can we define their authenticity here, Alison?
98
::Alison Godfrey, PCC: Oh, that's just such a wonderful question, because when people, you know, talk about their authenticity, they will equate that with being emotional.
99
::Sana: Oh, boy.
100
::Alison Godfrey, PCC: and that… Is not a synonym.
101
::Alison Godfrey, PCC: being authentic, is… who do I choose to be as a business leader that is congruent with my values?
102
::Alison Godfrey, PCC: that is congruent with the choices I make.
103
::Alison Godfrey, PCC: in life on how I want to have my life manifest. So, if you're in an important meeting and you're making a decision, you very simply calm down.
104
::Alison Godfrey, PCC: And you let your rational brain listen.
105
::Alison Godfrey, PCC: What are people saying? What is the decision? And what is the goal that you're trying to reach in this decision?
106
::Alison Godfrey, PCC: it becomes much more clear if everyone in the room knows the goal you're trying to achieve, and then what you're debating in the decision is the how and the what. How do we get there? What's the best way to do that? And you can talk about it, listen to other people's input.
107
::Alison Godfrey, PCC: But as a leader, you're going to have to make the final decision. Someone owns that decision, and that person has to
108
::Alison Godfrey, PCC: show up as themselves and take ownership and accountability. You can't do that if you're pretending to be someone else.
109
::Sana: And, you know, I wholeheartedly agree with that. I wholeheartedly agree with that. And more than that, something that you told, it kind of, you know.
110
::Sana: is kind of very unique than what I've usually learned about authenticity, that it's not emotional. I think that's where sometimes this word gets tossed a lot around, especially in the business conversations.
111
::Alison Godfrey, PCC: Yes. It's interesting, really, how we did that, and that authenticity means spilling your guts.
112
::Alison Godfrey, PCC: And anything you think comes out your mouth. And I'm upset by what you said, so therefore I can get mad, or start to cry, or whatever that emotional reaction is. That's not what you want to bring to work.
113
::Sana: Exactly, exactly.
114
::Sana: Okay, wow, that's interesting. So, okay, Alison, I'm also now curious about patterns. So, in your work with high-performing leaders, you often see the…
115
::Sana: See the same things beneath the surface, even in very different people.
116
::Sana: Okay, so if you can share, you know, what are those deeper patterns? I mean, you know, the things that success hasn't fixed, and strategy alone cannot reach.
117
::Alison Godfrey, PCC: Oh, there are definitely patterns, yes, and one of them is that even the most the… the…
118
::Alison Godfrey, PCC: Most successful people.
119
::Alison Godfrey, PCC: Will have enormous self-doubt.
120
::Alison Godfrey, PCC: And they'll question themselves, They will want to rethink Ways that they behaved.
121
::Alison Godfrey, PCC: In meetings, for instance, did I show up as my… the best self I could?
122
::Alison Godfrey, PCC: There is the tendency to think about the mistake, not what went right.
123
::Alison Godfrey, PCC: And ruminate on the mistake, as opposed to.
124
::Alison Godfrey, PCC: thinking about, okay, in the future, this is really how I want to behave to get to the outcome that I'm seeking for the corporation.
125
::Sana: Hmm.
126
::Alison Godfrey, PCC: And you look at successful leaders, and they… you don't typically see…
127
::Alison Godfrey, PCC: That side of vulnerability in them.
128
::Sana: Hmm.
129
::Alison Godfrey, PCC: Real leaders will show you their vulnerability, because they don't think they have to be perfect. They don't think they have to have the right answer. And I see that as a pattern, and it's truly attractive in terms of wanting to work with someone.
130
::Sana: Hmm. And you once again mentioned another word, vulnerability, you know, it has so much of distorted,
131
::Sana: definitions, once again, in the business. Again, I believe…
132
::Alison Godfrey, PCC: That's kind of cool.
133
::Sana: that, oh, that means you have to be emotional, right? That's what you… I can see.
134
::Sana: No, I mean, yeah, but at least, you know, something that you mentioned, Alison, is I may not have the right answers or always the solutions to the problems, but
135
::Sana: That means, you know, we have to figure it out. And I believe, you know, that's where your team will… they'll also understand, because, they know that
136
::Sana: The person who is leading them.
137
::Sana: They are honest, vulnerable enough to admit that, yes, this is a very tough time where we don't have a solution, but at least we know we have that clarity that we have to figure it out ourselves. And then, you know, understand which direction we are going in.
138
::Alison Godfrey, PCC: Absolutely, and I really appreciate how you just pulled the thread through about emotions in terms of vulnerability here. And I just… I can't agree with you more that we've done the same thing with that word. Oh, it means being, like, raw.
139
::Alison Godfrey, PCC: And really… gut-wrenching vulnerability. And you're right, that is absolutely not what we're talking about. We're talking about… Okay.
140
::Alison Godfrey, PCC: I don't have the answer. Or, whoa, that was a mistake, and not…
141
::Alison Godfrey, PCC: going through agony over the mistake, but saying, okay, we are smart team. We are a smart team. So, how do we pivot?
142
::Alison Godfrey, PCC: What should we do instead? This isn't working, that's okay. And if you never try something new.
143
::Alison Godfrey, PCC: Well, you'll never make a mistake.
144
::Alison Godfrey, PCC: And that's not what businesses need.
145
::Sana: Exactly, exactly.
146
::Sana: Okay, let's also talk about this,
147
::Sana: you know, I think because you're… you're… you work with leaders on strengthening.
148
::Sana: As you put it, the part of themselves beneath the performance.
149
::Sana: So, Alison, I'm really curious to know, like, how… how does that look actually in practice? I mean, let's say if, you know, someone wanted to begin that process, if… let's say if I want to begin that process, not perfectly, but I genuinely want to begin.
150
::Sana: where I would probably start.
151
::Alison Godfrey, PCC: The first thing… that… I think…
152
::Alison Godfrey, PCC: Is a… just a great starting point.
153
::Alison Godfrey, PCC: is when I leave a room, What do I want people To have perceived me as.
154
::Sana: Hmm.
155
::Alison Godfrey, PCC: And…
156
::Alison Godfrey, PCC: I want to be seen, for instance, as competent, and trustworthy, and able to go into a relationship, and that I know what I'm doing. That's the competency part.
157
::Sana: Hmm.
158
::Alison Godfrey, PCC: Well, then… that… immediately dictates
159
::Alison Godfrey, PCC: who I have to be from my inner core out. If that's what I want, then who am I? Who am I choosing to be? People don't look at that as a choice, typically.
160
::Alison Godfrey, PCC: But that is absolutely one of the things I talk to the leaders about. Who do you want to be?
161
::Alison Godfrey, PCC: really, down deep, who do you want to be? The next question is, do you want people that are all gathered around you as you are passing from this life.
162
::Alison Godfrey, PCC: To be talking about and saying about you.
163
::Alison Godfrey, PCC: And it's probably about your character.
164
::Alison Godfrey, PCC: Not about a specific thing.
165
::Alison Godfrey, PCC: And I find that that's a real eye-opener for leaders.
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::Alison Godfrey, PCC: And the third thing we do, always, is we write a Living My Dream letter. This concept came from a man named Benjamin Zander, and he was working with students, so he called it Giving Yourself an A. I call it Living My Dream.
167
::Alison Godfrey, PCC: and go into a place in the future. Oh, 6 months, a year from now.
168
::Alison Godfrey, PCC: And write yourself a letter back to today.
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::Alison Godfrey, PCC: I am living my dream, and tell yourself what it feels like to be there.
170
::Alison Godfrey, PCC: What is that dream? What is the top of the mountain? What do I want? Really want in my soul for me, for those loved ones around me, for my organization, my team? What does all that look like, and what are you doing?
171
::Alison Godfrey, PCC: And for some people, it is extremely jarring, because they've never stopped long enough to say, what do I want?
172
::Sana: Hmm.
173
::Sana: Hmm, I like that, you know.
174
::Sana: I like the approach here, because… This is not about…
175
::Sana: manifestations, or just, you know, kind of putting a vision board. It's… I think it's an honest conversation with yourself. It can be confronting sometimes, it can be a bit,
176
::Sana: you know, you can have… you can feel like, you know, you're not talking to your inner self, or your inner critic can come out and say that, how do you know… how do you know that you're going to achieve this? I mean.
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::Sana: So it can be a bit challenging to begin with.
178
::Alison Godfrey, PCC: Yes, definitely. I know for…
179
::Alison Godfrey, PCC: myself, the first time I did it, it was very jarring, because I had… Spent my life in rolls.
180
::Alison Godfrey, PCC: I was a manager, a leader, In a relationship.
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::Alison Godfrey, PCC: a partner.
182
::Alison Godfrey, PCC: a mom.
183
::Alison Godfrey, PCC: And I had all these roles, and then all of a sudden, what do I want?
184
::Alison Godfrey, PCC: not… with… Other people, not in service to others.
185
::Sana: Hmm.
186
::Alison Godfrey, PCC: But what is really fulfilling for me?
187
::Alison Godfrey, PCC: And that was a showstopper.
188
::Sana: Well, yeah.
189
::Sana: So, Addison,
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::Sana: I think this is also a very important question, and not more than question, it's kind of, you know.
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::Sana: I think it's a… it's a very legitimate fear that, okay, we are… as… as a leader, I'm… I'm doing everything. I'm… I'm… now I've begun on this journey, I'm doing… I'm starting to do the inner work, and spend…
192
::Sana: In the early stages, this growth and change, it can feel very beautiful.
193
::Sana: But then, you know, life happens, something will happen, and…
194
::Sana: we'll kind of, you know, get back to our old patents. I mean, we know, we are aware that we are getting back to our old patents, we… but we still don't have that kind of control, or, you know, we… we think that, okay, my brain is thinking I cannot afford to go back, to even think about that change or that growth, because this is… this is an emergency. So, Alison,
195
::Sana: How do you help leaders sustain this work when real life shows back up?
196
::Alison Godfrey, PCC: Of course, in crisis, you know, you're right, or stress, crisis may be extreme, but when we're under stress, we have full-back behaviors.
197
::Alison Godfrey, PCC: and we convince ourselves, now's not the time to work on change. Right now, I have to do what I know, and nose to the grindstone, and just do what I have to do.
198
::Sana: Yes.
199
::Alison Godfrey, PCC: However, that is exactly the time that you have to commit
200
::Alison Godfrey, PCC: recommit to those changes and what you need to do. One of the things I work with leaders on is, so, how are you going to keep yourself accountable for this change?
201
::Sana: Hmm.
202
::Alison Godfrey, PCC: And when you're stressed out, what are you going to do?
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::Alison Godfrey, PCC: To hold yourself accountable.
204
::Alison Godfrey, PCC: And, of course, I'm coaching, and sometimes people will say, I'm going to call you, and we're going to talk about the struggles that I'm going through to remain accountable, because it is hard. And having someone else, like a coach.
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::Alison Godfrey, PCC: Or a dear friend, someone that you could speak with.
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::Alison Godfrey, PCC: that will help hold you accountable to the new behavior. And it's typically not someone at work that is…
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::Alison Godfrey, PCC: I think… Putting your responsibility onto someone else.
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::Alison Godfrey, PCC: at work.
209
::Sana: Hmm.
210
::Sana: Hmm.
211
::Sana: And, you know, you're, you're right, Alison, that
212
::Sana: I know in today's day and age, it can be, you know, especially when we are growing, we are maturing, you know, we tend to kind of…
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::Sana: restrict our circle. And, you know, in the business circles, people say you are the sum of, you know, the five people you are networking with.
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::Sana: So we can be very selective, but the people who are not the yes, you know, we call it yes men, or who are not the echo chambers of us.
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::Alison Godfrey, PCC: Mmm.
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::Sana: Who can constructively criticize us, even… even during these most difficult situations, when we are at our, sometimes very weak, weakest self, or we are emotionally triggered, because that particular challenge, oh my goodness, this is, you know, this is really tough.
217
::Sana: I think that kind of holds us accountable and gets back to, you know, what we are supposed to… we are not supposed to react, but how we can now, you know, navigate through this mindfully, not just react out of that fear or anxiety.
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::Alison Godfrey, PCC: Absolutely, that is so eloquently put.
219
::Alison Godfrey, PCC: That… that reaction is the emotion.
220
::Alison Godfrey, PCC: That's what a reaction is.
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::Alison Godfrey, PCC: And you need to remain responsive to really be present, because that reactive mind sets off…
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::Alison Godfrey, PCC: All the fight or flight
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::Alison Godfrey, PCC: chemical reactions in your body. It… we just… we respond to that. That… that… we react to that.
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::Alison Godfrey, PCC: and the emotions are crazy. That also means that you're not thinking clearly, because those chemicals in your body, the hormones, have gone wacko, because they're trying to protect you.
225
::Alison Godfrey, PCC: Get out of here, there's danger.
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::Alison Godfrey, PCC: Your blood pressure goes up, your heart rate increases.
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::Alison Godfrey, PCC: In order to remain in control of yourself.
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::Alison Godfrey, PCC: You have to learn self-awareness and self-regulation so that you can spot what's going on in you immediately. And you can say to people, oh, excuse me, I need a 2-minute
229
::Alison Godfrey, PCC: break.
230
::Sana: Hmm.
231
::Alison Godfrey, PCC: And go leave the room.
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::Alison Godfrey, PCC: Deep breath, deep breathing, whatever you need to do to get control, to self-regulate, before you go back in and you can be responsive and your brain is cleared.
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::Alison Godfrey, PCC: And it's a very, very important thing for everyone, not just leader, you know, the manager. Anyone at any point in their life, in any situation, can do that.
234
::Alison Godfrey, PCC: Even with your 13-year-old, you can take… you can self-regulate.
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::Sana: Yeah, yeah.
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::Sana: Yeah, and I think this is such a… I think many listeners will connect with this. In fact, you know, I…
237
::Sana: kind of have been, trying to manage my temper, you know, especially in the personal conversations.
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::Sana: And I… obviously, I'm very conscious when I'm in my workplace, or I'm having very formal discussions, or I'm outside.
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::Sana: you know, like, these two different kind of personalities in there. So when I'm myself, or I'm, you know, kind of having discussions with my family members, or with my very, very close friends.
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::Sana: At that time, I'm, like, just, you know, myself. And I, I…
241
::Sana: Maybe, you know, if there is a very tough situation to navigate through and to talk about it.
242
::Sana: I usually used to get short-tempered, something which I had to work, it took a lot of time. I'm still work in progress. But then sometimes, when the situations are very serious, I still tend to get short-tempered.
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::Sana: And then I immediately get, you know, a signal, you know, my inner self says, oh, you're getting short-tempered, so now you're getting short-tempered.
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::Sana: Take deep breaths, you know, just pause, maybe, you know, just say that, okay, let's talk about it later, or let's take a pause and then come back.
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::Sana: So, yeah, I think that's a very tricky place, but it doesn't mean that there is no solution out there.
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::Alison Godfrey, PCC: Yeah, that's right. It's, our personal lives
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::Alison Godfrey, PCC: We've been trained that that's where you can, quote, look down your hair.
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::Alison Godfrey, PCC: And just be you.
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::Sana: Hmm.
250
::Alison Godfrey, PCC: and that… You don't have to self-regulate, because there's unconditional love around you.
251
::Alison Godfrey, PCC: That's not true. That's just not true. You can really hurt people. Badly.
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::Sana: Yeah.
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::Sana: Yeah, that's what exactly I've learned.
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::Alison Godfrey, PCC: Right, and they're the people you love, and yet we allow ourselves… I've so done this over and over, and I… for me, it's constant also, son. I'm always working on it, to not do that knee-jack-jerk reaction, and…
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::Alison Godfrey, PCC: What…
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::Alison Godfrey, PCC: I have… what I've learned to do is the deep breathing. And it was a voice and presence coach, actually, that taught me 5 breaths in, hold, 5 breaths out.
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::Alison Godfrey, PCC: Hold.
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::Alison Godfrey, PCC: And now, my body knows what it's supposed to do when I do that. I immediately calm down. I don't want to be ugly, that's not who I want to be.
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::Sana: Exactly, exactly.
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::Sana: Oh, Alison, yeah, I know we have a time constraint, but before we wrap up, I know that, you know, for the people who are listening, they'll definitely would like to connect with you, so yes, where's the best place to connect and continue this?
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::Alison Godfrey, PCC: Oh, thank you. I would love to speak with anyone that would like to chat about these ideas, and you can find me on LinkedIn, that's the easiest way, and LinkedIn under Contact also even has my email address.
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::Alison Godfrey, PCC: So, just introduce yourself, tell me where you… that you heard this podcast, and we'll start to chat.
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::Sana: Absolutely, Alisoners, I'll have all the details mentioned in the show notes, so when you're connecting with Allison, just mention that you heard her on the BizBlend podcast, or you can mention my name also.
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::Sana: If you do remember, and yeah, just refer to the show notes and the description section of this episode on whichever platform you are tuning to your podcast right now. And Alison, thank you so much, for being so open to
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::Sana: Grounded, and so real with us today.
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::Alison Godfrey, PCC: Oh, thank you, I really enjoyed our conversation. It was wonderful meeting you.
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::Sana: Same here, same here, Alison. And yes, listeners, thank you so much for being here, for showing up. And yes, if this episode gave you something to think about.
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::Sana: Sit with it, and do share it with someone you lead, or someone you trust. And remember that best version of your leadership starts from the inside.
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::Sana: I'm Sana. I'll catch you in the next episode. Thank you so much.
