Should your podcast have video or not?

In this episode of BizBlend podcast, guest Joel Oliver shared his journey from a podcast editor to founding East Coast Studio, growing his services from audio editing to full podcast production. After open-heart surgery in 2018, Joel creatively redesigned his business model, driven by his passion for broadcasting discovered in college radio. He discussed the potential of integrating video into podcasts, noting both its benefits and challenges, such as increased editing complexity. Joel emphasized the importance of commitment in podcasting, predicting a blend of in-person and online recordings. He also highlighted content distribution strategies.