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The Five Principles of Influence with JonRobert Tartaglione on BizBlend
You have a message you believe in. Getting other people to see it, believe it, and act on it is a completely different skill, and most of us were never taught how.
Behavioral scientist JonRobert Tartaglione breaks down his five principles of influence, the science of what actually moves people to think, decide, and act, without manipulation or pressure.
About the Guest:
JonRobert Tartaglione is the founder of Influence51 and holds a PhD in psychology from the University of Cambridge. A behavioral scientist, he helps leaders and organizations apply the science of influence.
Key Takeaways:
- The brain isn't a computer; we rationalize decisions far more than we reason them.
- We're deeply social; what others around us do shapes what we do.
- Liberals and conservatives differ at a deeper level than policy alone.
- Pressure triggers pushback; preserving someone's autonomy is more persuasive.
- Framing matters; the same facts land differently depending on presentation.
- The most persuasive voice is the other person's, so ask, don't force.
Connect With the Guest:
Website: influence51.com
LinkedIn: search JonRobert Tartaglione Co-author of Our Search for Belonging
Episode Chapters:
[00:00] The Skill No One Teaches — Why getting others to act on your idea is its own discipline [03:00] From Philosophy to Influence — How a decade-long question shaped JonRobert's work
[07:00] What Influence Really Means — The ethical line between persuasion and coercion [12:00] Why We're So Divided — Polarization, echo chambers, and the myth of the extreme majority
[20:00] Principles 1 & 2: The Brain and the Group — We rationalize, and we follow social norms [28:00] Principle 3: Political Sensibilities — The invisible disagreements beneath our views [36:00] Principle 4: Approach Matters — Psychological reactance and the power of autonomy [44:00] Principle 5: Structure and Framing — How the same facts can change a decision [52:00] Scarcity, Trust, and Staying Savvy — When tactics backfire and how to outsmart them (timestamps approx.)
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